Privacy Policy

Privacy Policy

Effective Date: July 30, 2026

Brand Entity: Celasta

Official Support Email: support@celasta.in

At Celasta, we are deeply committed to protecting your privacy, maintaining data transparency, and securing the personal information of our customers and visitors. This Privacy Policy outlines how Celasta collects, uses, stores, processes, discloses, and safeguards your personal data when you visit our website, purchase our embroidered garments, or communicate with our customer support channels.

By accessing our website, purchasing our products, or providing your information to us, you consent to the data collection and processing practices described in this policy.

1. Information We Collect

To provide a seamless shopping experience and accurately fulfill your orders, we collect personal and non-personal information across various touchpoints:

• Personal Identifiable Information (PII):
• Full name, phone number, email address, shipping address, and billing address provided during checkout, account creation, or support inquiries.
• Transactional & Order Details:
• Purchase history, items ordered, size selections, and billing receipts.
• Note: Payment card details, UPI credentials, and bank account credentials are handled securely by licensed third-party payment gateways. Celasta never stores sensitive financial credentials on its servers.
• Technical & Device Information:
• IP address, device type, operating system, browser type, network details, and referral URL sources collected automatically when accessing our website.
• Behavioral & Usage Data:
• Information regarding browsing patterns, page views, search queries, cart activity, and session durations across our platform.

2. Purpose of Data Collection & Usage

We process your personal data strictly for legitimate and lawful business purposes, including:

• Order Processing & Delivery: Verifying orders, processing payment transactions, arranging shipping via courier aggregators, and providing real-time tracking updates.
• Customer Support: Managing customer queries, verifying size exchange requests, processing eligible refund claims, and addressing product grievances.
• Personalized User Experience: Optimizing our layout, tailoring recommendations, and enhancing platform navigation based on customer engagement.
• Marketing Communications: Sending updates regarding new collection drops, promotional offers, or brand newsletters via Email, SMS, or WhatsApp (only where explicit consent has been granted). You may opt out at any time.
• Legal & Statutory Compliance: Complying with applicable tax, accounting, audit, fraud-prevention, and statutory obligations under Indian law.

3. Third-Party Data Sharing & Disclosure

Celasta does not sell, rent, trade, or leak your personal information to third parties. We share data strictly with trusted service providers under confidentiality agreements to execute necessary business operations:

• Logistics & Delivery Partners: Shared with logistics platforms (such as Shiprocket and assigned courier carriers) solely to facilitate delivery and reverse pickups.
• Payment Processors: Processed through secure, PCI-DSS compliant payment gateways (such as Razorpay or Paytm) to finalize transactions.
• Analytics & Marketing Partners: Integrated with web analytics tools (such as Google Analytics and Meta Pixel) to analyze platform performance, web traffic, and advertising efficacy.
• Legal & Statutory Requirements: We reserve the right to disclose personal information if mandated by law, court order, regulatory direction, or legal process to enforce rights or defend against security threats.

4. Data Security & Retention

We implement robust administrative, technical, and physical security measures to protect your personal information against unauthorized access, loss, alteration, or disclosure:

• SSL Encryption: Encrypted communication protocols across the entire website for secure browsing and data transmission.
• Access Control: Restricted access controls ensuring only authorized personnel handle personal data for specified operational needs.
• Data Retention: Personal data is retained only as long as necessary to fulfill order requirements, resolve disputes, maintain accounting logs, and comply with statutory retention periods under Indian tax laws.

5. Cookies & Tracking Technologies

Celasta uses cookies, web beacons, and similar tracking tools to maintain active shopping carts, remember user preferences, analyze site traffic, and deliver relevant content.

• Managing Preferences: You can choose to accept or decline cookies through your browser settings. Disabling cookies may affect certain functional features of our platform.

6. Your Rights Under Indian Law

Under applicable Indian privacy frameworks, including the Digital Personal Data Protection (DPDP) Act, you hold the following rights regarding your personal information:

• Right to Access & Review: Request a summary of the personal information stored in our system.
• Right to Correction & Erasure: Request updates, corrections, or complete deletion of your personal records from our database (except where retention is legally required).
• Right to Withdraw Consent: Revoke your consent for promotional messaging or data processing at any time by reaching out to our support team.

7. Grievance Redressal & Support

In accordance with the Information Technology Act, 2000, and rules made thereunder, the contact details for privacy concerns, data updates, or grievances are provided below:

• Brand Name: Celasta
• Grievance Support Email: support@celasta.in
• Response Timeline: We aim to acknowledge and resolve all privacy queries or data requests within 15 to 30 business days of receipt.

8. Policy Updates

Celasta reserves the right to update or modify this Privacy Policy as needed to align with operational changes or statutory amendments under evolving Indian laws. Updates will be posted on this page with an updated "Effective Date."